Reception theory

 1) What is the preferred reading of a media text?

The preferred reading means what producers want you to feel towards the product

2) What is the oppositional reading of a media text?

The oppositional reading is when consumers think the opposite of what producers want them to think.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

    Brown's movie presents teenagers as dangerous, chaotic and violent

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Many young people will believe that there age group is being presented wrongly and that they are not out of there minds

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

In this advert I can see that it has been posted by the McDonald's company advertising their 'Big Mac' burger. McDonald's has targeted this specific burger for teenagers and adults at it is quite a filling burger as it has double buns and double beef patty and they know creating a burger like this will start trends of trying it because of unique patties and buns. Down below McDonald's also described the toppings on the burger like cheese, beef patty, crispy salad bits and sauces. An oppositional way of seeing this advert can be McDonald's wants people to eat unhealthy and gain unecessary calories that makes you gain weight for a whole meal in one simple sandwich. This means many people will hate on McDonald's for releasing harmful foods that encourages there children to eat it. Therefore McDonalds could not target many consumers.