Artic Monkeys 'I Bet You Look Good On The Dance Floor'

 AUDIENCE-

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Majority of the audience are white, middle class and reasonably young. For psychographics it may be the Reformers and Explorers and recent global success pushed it into a bigger group such as mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion-the song is upbeat and fast paced.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

The scenes in between where they play drums and guitars aggressively and fast would appeal to there young aged fans. Another where they say 'I bet you look good on the dancefloor' would attract fans as its the name of the song. Lastly when the teens start speeding up excites fans.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

They shared demo CD's at gigs which fans shared with friends

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

A sense of nostalgia from the 1980s for the older fans

Industries-

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They played gigs and gave away free CD's

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

• Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

BLACKPINK was made by a company and they set people in groups while Artic Monkeys were friends from school and made the band themself

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Intro to music videos and BLACKPINK HYLT

 1) What are the key conventions of music video?

Music videos typically feature movement often fast paced in terms of actors, camerawork and editors

2) What is intertextuality?

When media text references another media text through genre and conventions

3) When did music videos first become a major part of the music industry?

In 2005 YouTube made music videos popular

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 and big budgets were spent on producing and innovative creative music videos.

5) How are music videos distributed and watched in the digital age?

Music videos were watched on YouTube and was promoted on social media

BLACKPINK: How You Like That Q's:

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Their fans are knows as 'Blinks' which are largely teenage girls and young woman .The demographics would be age 10-19 females and psychographics are trend conscious and active on social media.

2) What audience pleasures are offered by the music video for How You Like That?

K-Pop global success where fans feel like they know them and audiences copying the look of K-pop members

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

I think the very first scene with all the members would appeal as they all are wearing similar clothing and some fand may be inspired and want the same. Another scene is the cultural scene with a animal in the background could appeal to show they don't only use expensive shooting places. Lastly the scene on the snow was very  pleasing and fans would lover the contrast to other scenes

4) How was the How You Like That music video marketed and promoted to the audience?

It had many teasers on the band's social media accounts.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop included English in their songs which attracted western culture teenagers

Industry

1) How were BLACKPINK formed and what records have they broken?

Formed in 2016 by a company called YG entertainment and became the most successful female bands in the world

2) What other successful artists have YG Entertainment created? You may need to Google this.

They have created the 'BIGBANG' and 'BABYMONSTER'

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Phone's, tablets and youtube are the way music is consumed

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They have fans from all over the world attending concerts and meet and greets and posting about them on social media.

5) How are UK-based music videos regulated and what types of content require warnings? 

Age over 18 require warning

Media assessment 2:Learner Response

 1) Add your score, grade, next step and positive (the question that you are the most proud of) to your assessment tracker, which is in your folder front sheet.

I got 20/34 which is grade 5- The question I am most proud of is the 20 marker because I actually got 12 on it which I think is quite good but can be better as it was about independent films and Hollywood blockbusters.

2) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Consider the different goals of the film types. Are they trying to compete? What makes their aims different?

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:1/1
Q2:0/1
Q3:5/8
Q4: 0/2
Q5:2/2
Q6:12/20

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

I need to learn media codes and vertical integration. Also for the 20 marker I need to talk about the end goal for the films and what they want to get out of it.

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

I had a effective explanation of both readings. I could have used the rolling up sleeves connotation which is like getting ready for hard work.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Vertical integration  means two or more stages of production operated by separate films. Two advantages are increasing profit and greater control

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

1.The title and key quotes were projected on buildings

2.I, Daniel Blake is not made to compete with Black widow

3.Recieved good replies and a word of mouth from fans

4.It is difficult to believe they are in the same industry

5.It could be argued I, Daniel Blake is more successful

Heat CSP

 1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

Heat offers readers a unique and quality experience. They also have contacts of the celeb to give readers an exclusive every time.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

It offers readers conversation starters to talk about with friends and how there journalists answer all questions readers have about famous celebrity's and there darkest secrets.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

It offers information on fashion and useful life hacks on food, fitness, travelling and overall wellbeing.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

The majority of the heat readers are 90% female, average age is 35, 57% are married and segment is 50% ABC1.

MEDIA LANGUAGE:

1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.

The cover lines are all extremely juicy details on celebrities that have done something that people are not aware off and they have bright colours contrasting with for example dark colours and there is a picture to go with every single cover line.

2) What are the connotations of the Heat colour scheme on this particular front cover?

It is bright colours that jump off the page to attract audience's attention also pink is recognised as a feminine colour hinting this is mainly going to be read by women.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

The image of Prince Harry and Meghan looks like they are extremely upset and possibly ashamed because Harry is looking at the ground and they have a really serious face. These pictures were taken when the celebrity was unaware (Victoria Beckham) creating suspense for the audience as for example Victoria is not wearing her outside clothes with makeup so she has been caught in her sport wear.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler takes all photographs of celebrities with permission and professional cameramen while Heat takes it without them possibly knowing sometimes so that audience's will be interested in their private drama. Another difference is the colours as Tatler has very pastel and modern sort of colours for upper class rich audiences while Heat has bright colours and it is mainly targeted towards women of middle class. Lastly another difference is Tatler is read by older people above the age of like 40 while Heat can be read by teenage girls and older audiences.

MEDIA REPRESTATION:

1) What type of celebrities appear on the front cover of Heat? List them here. 

There is Prince Harry, Meghan Markle, Victoria Beckham, Liam Payne, Cheryl Cole 

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Celebrities are mostly negatively presented as it is accusing Victoria Beckham of lying and it is reinforcing the idea that Harry and Meghan have just made there biggest mistake.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Women are presented as the cause of the problem and are mainly the main objective of the front page

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

 Tatler is for upper class with a high income and posh lifestyle while heat is for average middle classed people who are interested in celeb gossip