OSP: Kim Kardashian - context+LIAR

 Context

1. What is her background? Where is her family from? Who are her parents? Where did she appear early in her career?

She is a American woman born in LA and her family were Armenian immigrants from ottoman empire. In the early 2000s she worked as a stylist and gained media attention as a close friend and assistant to Paris Hilton.

Language

1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content).

• Instagram acts as a polished, luxury portfolio featuring flawless high-fashion editorials, static photos, and strict business campaigns.
• TikTok acts as an informal, raw video journal driven by viral trends, fast-paced edits, and candid family content with her daughter, North.
• Instagram is a one-way broadcast where comments are often restricted or disabled on major promotional posts, keeping the audience at a distance to maintain her exclusive celebrity aura.

2. Explain how the genre features of TikTok change the tone of her content compared with Instagram.

The specific genre features of TikTok completely dismantle the distant, untouchable celebrity persona that Kim Kardashian maintains on Instagram, shifting her tone from aspirational and exclusive to accessible and self-aware.

3. Evaluate which platform gives her the most control over her brand image, and why.

Instagram gives her the higher level of control over her brand image because it operates as a static, one-way digital billboard that prioritises filtered perfection and allows her to disable comments.

4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.

    a. Screenshot/sketch the post; note colour palette, shot type, caption style.

    b. Write 2 sentences: What does this post want the audience to think of her?

Year 11- Paper 1 Baseline Asessment Learner response

 1) Type up your feedback: No feedback

a. What Mark and Grade did you get? 1

17/42 Grade 4

b. What targets were you given for the longer written questions?

Don't be narrative get straight into character types 

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

• Representation is generally positive: character represented as smiling/

laughing/happy.

• Character is wearing glasses (essential, given the product) but it does

conform to a stereotype of older people having poor eyesight (could

potentially be an archetype given how prevalent it is in popular culture to

represent older people wearing them);

Facial expression also suggests wisdom/good humour/knowledge, a

positive representation of older people (and suggesting that buying from

Specsavers is a wise and easy thing to do).

3) For Question 3 (Galaxy - Propp's Character Theory) use the mark scheme to write down the main characters that you could have referenced and how we can link them to the Galaxy advert CSP. 

• Audrey as princess and car driver as hero creates a simple Romeo and

Juliet romantic narrative.

• Car driver as (false) hero – he arrives to save the day (apparent hero)

but is demoted to chauffeur so becomes a helper (or donor of his car) –

his heroism is undermined by Audrey to comic effect, making him more

of a false hero.

Bus driver

• Bus driver as donor – he (unwillingly and comically) ‘donates’ Audrey his

cap, which she then uses to subvert the role of the car driver.

• He could also (potentially) be a villain (since his bus is preventing Audrey

from eating her chocolate) or even a dispatcher/Princess’ Father (since

by stopping the bus he has set Audrey off on her quest).

4) Now look at Question 4 (Galaxy - Class Stereotypes). Use the mark scheme to identify three points you could have made in your answer here.

• Audrey is a stereotypically powerful 1950s Hollywood rom-com lead:

feisty, attractive, smartly dressed, slightly shallow (in a comedic and

endearing way) and apparently wealthy, given her outfit and make-up –

the audience is invited to want to be like her (and thus want the

chocolate). She looks out of place on the bus, which might suggest a

countertype to traditional ideas of class and wealth (why is such a

wealthy character travelling in this way?)

• The car driver is a stereotypical ‘leading man’ – handsome, successful

and clearly wealthy, given his outfit, car and behaviour; as with Audrey,

he represents a 1950s Hollywood rom-com ‘Tony Curtis-esque’ figure;

The idea that chocolate is a reward (for women?) could be seen as a

stereotype used to persuade the audience that they should buy it – plays

on the stereotypes of luxury, wealth, and consumerism which are

common in chocolate advertising, particularly when aimed at a female

audience.

5) Next, look at Question 5 - Blackpink & Globalisation. Use the mark scheme to identify three ways the How You Like That music video has been tailored to Blackpink's global fanbase.

• Blackpink’s video includes evidence of globalisation as part of the song is

sung in English (particularly the rap and the chorus) which suggests a

Western influence.

• Some of the costumes worn by members of Blackpink are heavily

Westernised.

• The music video uses Western iconography such as the Chanel logo,

high-fashion costumes, European hair and make-up, teeth grills, hip-hop

and pop dance moves.

6) Lastly, look at Question 6 - Kiss FM & Money. Use the mark scheme to idea two revenue streams that you didn't consider in your response. How do they help to generate money for Kiss FM?

• Kiss Breakfast includes regular advertising breaks, with advertisements

being targeted at the 15–34 demographic.

• KISS belongs to Bauer Media Group, meaning that the conglomerate will

fund the station and offer cross-promotional opportunities, including

magazines and TV features.

• KISS Radio does not appear to have an official store, although several

unofficial online stores selling Kiss merchandise exist, suggesting it may

offer a revenue stream in the future.

6) Thinking ahead, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)
1.Csp

2.Theories and structures

3.Time management

Marcus Rashford CSP

 Context:

1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities?

There is a image of Marcus Rashford in an England football shirt and when you click on it it takes you to the England teams football page which suggests how he feels honoured to be apart of England's national team and wants people to know that about him proving how important it is

For campaigning there is a image of him and when you click it then it will take you to a book club link showing his books and how he wants people looking at the website to know more about his life outside of football

Language:

Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence.

1.  Write 3 things you DENOTE (literally see)

I can see his club which is Manchester United, I can see he is apart of the England national football team and I can see his brand logo

2.  For each, write what it CONNOTES (suggests)

Manchester united image suggests that he is a player for that club and is proud to have that on the main page. There is a image of him in an England jersey suggesting he loves his country and plays for the team and wants everyone to know he does. His brand logo suggests uniqueness and how he wants to stand out and show people it so they can recognise the logo anywhere

3.  Identify ONE technical code and ONE genre (website) feature.

One technical code is that one image of him where it features a black and white images which follows the natural principle which is simple and club logo colours are featured and one genre is Marcus Rashford has created a strong personal brand that merges different genres – footballer, campaigner / activist, influencer, celebrity.

4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand?

I think it is well integrated because the colour scheming matches every image of him and he has a few interesting things other than football which shows he can be a normal human like everyone

5. Investigate ONE brand linked with Rashford (Burberry, Aldi, Nike or Tesco). Why does that brand benefit from associating with him, and how is social media used to make the link?

Marcus is wearing a Burberry scarf on a suit which makes him stand out then a normal man in suit and he is advertising for Burberry as many people look up to Rashford and everyone is mostly active on social media so him wearing it highly promotes the luxury brand.

Audience:

Take one of his campaign posts and write all THREE readings of it.

I am doing it on his about section where is says how he has helped people

1.  Preferred: what does he want you to think and do?

He wants us to to think he is more than just a footballer he is a helpful man who collabs with charities to make all school meals free and he wants us to help the vunerable to and he is trying to inspire us to be a good person

2.  Negotiated: where might a follower half-agree?

He is a professional player who is doing an incredible act but doing this is making him care less about his career

3.  Oppositional: how might a critic reject it?

A footballer should only focus on their career and not anywhere else as they want credit for everything and doing this is just a scheme for even more fame and popularity 

4.  Which Uses & Gratifications need does this post serve best? Why do you believe this?

Social interaction because it focuses heavily on his community activism,charity campaigns and social justice rather than only football like other players.

5.  Explain how his website's mode of address (style) speaks to BOTH football fans and campaign supporters.

It keeps the tone humble and inspiring as the website does not brag about money or popularity it only speaks in a simple honest way which wins hearts of football fans and campaigners who are also supporting and speaking out for the course.

Industry:

Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case.

1.  List 3 reasons it is in the brand's interest to associate with him.

1.Positive and trusted public image

2. Huge and diverse audience reach

3.Similar values or beliefs

2.  Explain HOW social media is used to make the association.

Social media is used to connect the brand with Rashford and post pictures,videos and messages showing they have now patnered up

3.  Identify ONE risk to the brand if it goes wrong.

If Rashford is involved in a problem the brand is associated with him and there image will also go downhill and people will loose trust in the brand.

4.  Decide: would you advise the brand to go ahead? Justify.

Personally i would allow them to go ahead as Marcus has a very strong and positive mindset and a pure soul filled with love as he cares about more than football about the actual people and their daily struggles.

5. Investigate ONE brand linked with Rashford (Burberry, Aldi, Nike or Tesco). Why does that brand benefit from associating with him, and how is social media used to make the link?

One brand is nike which is partnered with Rashford as they have shared values as both focus on determination,equality,and helping young people making the sponsership feel natural and not just for money.

Representation:

Choose a post/page from Rashford’s website (himself, a campaign, or fans).

1.  Selection: what is shown? What is left out

Rashford chooses what to show to create a specific image- a caring ordinary person fighting for others.

He left out his fame and the negatives as he hints the focus on the children not himself.

2.  Construction: which media-language choices (Mise-en-scene, camera shots/angles, etc) build the representation?

There is a medium closeup image of him which shows his face and his club logo perfectly which shows that football means a lot to him and how it is also a priority to him

3.  Stereotype check: positive, negative, or challenging a stereotype? (Consider stereotypes on all of CAGE) Justify.

C-Rashford is a young working class Black British man who is stereotyped as a normal athlete but he is indeed a educated and powerful campaigner

A-He shows young people can make a huge difference pushing the stereotype were young people always depend on parents and are useless.

G-He shows men can be compassionate,soft and gentle challenging the fact men should only focus on work and status

E-He doesn't hide his past or current working class background challenging the fact that people from a poor childhood can't be a influencer

4.  Describe one way he is represented positively and one stereotype he challenges.

He is represented as a caring and community focused man who is young and talented but does not forget his priorities.He challenges the stereotype that famous people only care about money and fame.

5.  Evaluate: 'Rashford's online presence challenges negative stereotypes.' How far do you agree?

I mostly disagree as Football yes should be his first priority but helping other children and families will always come before that and he deserves to choose how to spend his hard earned money.

GCSE Media Studies: Coursework

Summer Project Tasks

Task 1: Research and Textual Analysis (Understanding Conventions)

1. Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices.

              This image connotes smoke in the middle of a neighbourhood and a denotation is that there are car marks on the street which shows people are racing and putting normal civilians in danger

This image shows a boy running away alone from a group of people that seem dangerous. this denotes that it may be a gang chasing this poor boy to murder him or steal from him.

This image shows that same boy you who running away earlier looking lifeless This denotes that the gang killed him or beat him up and left him on his own in that state

2.Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to

 this target audience.

This media product is aimed at young boys who want to act all bad and tough who then choose to get involved with bad people and must be ready to suffer the horrible consequences which are death, jail, regret and addiction.

1. 3.Branding / House Style: 

• If you chose the Music Video: How does the video make the audience feel like they are part of a fan community? How does it build the artist's brand?

   The audience can see similar graffiti they might have in their area, they can see similar aged people ,similar backgrounds  or races. This might make them feel more aware on the potential dangers awaiting if they choose this path and that maybe a family member was affected that isn't a bad person they just got mislead.

Task 2: Establishing a Concept & Brand Identity

1. The Bio: Write a brief introduction to your fictional person/group.

• Music: What is the name of the band/artist? What is their musical genre? What is the core style/vibe of their brand?

• The name of the artist is Katrina Reece and their musical genre is Hip hop and rap. The vibe is very chaotic and dark

1. Logo and House Style Mood Board: Create a visual mood board (Collection of images) for your concept. It must include:

• A colour palette (3–4 specific colors that reflect their identity). Tool: https://color.adobe.com/create/color-wheel

• Font styles that fit the genre/sport. 

• Some logo examples that might be used to inspire your own person/band that establishes the brand in the way that you envision.

Task 3: Website/Music Video Planning

Objective: Consider the practicalities of your production and what is required to make this possible.

Plan out the basic details for your website/music video. Complete the following on your blog:

1. Plan for music video/website (narrative/performance/message etc.): A fun type of song which is sort of fast paced
2. Link to brief (positive role model for website/sense of community for music video):Friendship inspired
3. Actors/performers you plan to use: A couple cousins and a friend
4. Locations: Train station, school, corner shop, beach, cinema , Northolt Hills
5. Costume/make-up/props required: A phone, lighting, normal teenager outfits 

Task 4: Statement of Intent

On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the website/music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production/website and is worth 10 marks of the overall 60 marks available.

My project is a 2 minute music video for "We Don't Talk Anymore" by Charlie Puth and Selena Gomez.I have chosen this song because the lyrics display such a clear, emotional story about two people drifiting apart

and it feels really relatable to people my age.The track's structure also works perfectly-it builds up nicely and will fit in the 2-minute limit.

The video will tell the story of a close friendship that's slowly faded out-not with any big argument but a complete misunderstanding that links directly to the song title. The video will show both best friends hurting but not capable to talk it out because of ego.I'll use split-screen editing for a couple seconds to display how both people are affected with the seperation in their own personal spaces and showing how they are living seperate but parallel lives-mirroring eachother's actions but doing nothing about it. I will use close-ups on small,personal details-a phone left facing down,old photos and memories to show emotions without needing words.

Visually,I'll keep the style simple and natural so the story stays the focus.I'll use warm,soft lighting during the verses to represent the rememberable memories and what they had,shifting to cooler, dimmer lighting in the choruses to show the cold distance that has grown inbetween them. Costumes will be everyday,casual clothing-school uniform,hoodies,simple outfits-so it feels real and relatable rather than staged . Locations will be ordinary spaces such as a bedroom,a hallway,a park, and streets of London-spaces that all feel familliar and personal.My goal is to match the mood of the song exactly however at the end one becomes sensible and resolves it and they both promise to never ever let go again. 

End of Year 1 Exam Learner Response

 1) Type up any feedback from your teacher in full (you do not need to write the mark/grade if you do not wish to).

WWW-good effort on 20 mark question-a good level of detail

EBI-1.2 consider how different elements push the story forward

20/42=Grade 5

2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the clip too - you'll find example answers in the mark scheme.

We use CLAMPS to remember mis-en-scene. setting=empty city

3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out three possible answers for this question. 

1.Location: the empty city creates its own enigma code with the mystery of what has

happened to the city and the people that lived there.

2.Costumes: Lyra and Will are placed in costumes that reflect the world they are from. This

helps to communicate the wider narrative arc of the show and emphasises the fact they are

‘out of place’ in this city currently.

3.Todorov (equilibrium): The empty city creates a sense of disequilibrium – that something

has gone wrong and needs to be repaired

4) Now focus on Question 2 - the 20 mark essay. Use the mark scheme to pick out one way Doctor Who reflects 1963 and one way His Dark Materials reflects 2020. 

Doctor who-Doctor was a white male, most often with a younger female companion,

reflecting and reinforcing traditional gender roles of the times, with the man as powerful

and in control and the woman as helper. Women’s helper role often been to provide an

emotional, empathetic side to the programme. Reinforcing the idea that men are active,

action-centred while women are more passive, emotional and sensitive

His dark materials-

Lyra is shown as active, determined and intelligent, making her a positive and appealing role

model for teenagers and parents, especially teen girls.

• Will is shown to be caring and sympathetic in the extract, helping Lyra up and listening to

the two girls explain why the city is empty. He subverts masculine stereotypes as it is Lyra

rather than Will leading the chase.

5.5) Reflect on your overall work and exam performance this year. What three things do you need to work on or revise in Media for Year 11? 

I think i have done pretty well this year as the minimum grade ive gotten was a 4 and highest was a 5 for majority of my exams.

To improve for next year i need to learn key vocabulary,Learn the theories and study the video clips

KISS Breakfast on KISS Radio csp

Context: Deregulation and the Evolution of Radio

1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s?

Deregulation refers to the systematic dismantling of these strict state rules, shifting the power from government regulators over to the free market. Historically, the UK government tightly controlled the airwaves. Up until the 1970s, the BBC held a legal monopoly over domestic radio broadcasting. Even when commercial "Independent Local Radio" (ILR) was introduced in 1973, it was strictly regulated. 

2.2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks?

Deregulation dismantled these barriers. This allowed multinational conglomerates like BMG to sweep in, buy up local stations, and build massive national brand monopolies.

3. In a heavily regulated era, radio stations faced strict penalties or license loss if they abandoned local programming or dropped community news quotas. How has modern deregulation allowed Bauer Media Group to cut expensive local production costs for KISS Breakfast?

In a heavily regulated era, a station could be fined or lose its license if it stopped playing local music or dropped its local community news quotas. Modern deregulation drastically relaxed these format restrictions. This allowed multinational conglomerates like BMG to sweep in, buy up local stations, and build massive national brand monopolies.

4. How does the regulation of traditional AM/FM radio frequencies differ from digital-only streams? Explain how this "light-touch" digital regulation allows Bauer to launch niche sub-stations instantly on apps without complex government approval.

While traditional AM/FM radio still carries public obligations, digital-only streams have incredibly "light-touch" rules.
Bauer can launch niche sub-stations (like KISS Afrobeats or KISSTORY R&B) on the Rayo app instantly without needing complex government approval or strict license applications.

Industry: Conglomerates, Monetisation, and Multi-Brand Ecosystems

1. Who are Bauer Media Group (BMG)? Detail their scale in the UK market and contrast their commercial intent with the public service remit of the BBC.

Bauer Media Group (BMG) is a massive, multinational cross-media conglomerate. They don't just own KISS; they operate a dominant portfolio of over 60 radio stations in the UK alone, alongside major magazine brands, digital media platforms, TV streaming, and large-scale live event organization.

2. Rather than relying on a single radio station to capture young people, Bauer utilises a multi-brand strategy. Name the spin-off sub-brands built around the flagship product and explain the industry logic behind this network. What competitors are they trying to stop young audiences from turning to?

Rather than relying on a single radio station to capture young people, Bauer uses a strategy called horizontal integration to build a network of sub-brands around the core flagship product.

This network includes:

• KISS: The main flagship commercial station targeting a mainstream 15-34 music audience
• KISSTORY & KISSTORY R&B: Targeted older-skewing variants focusing on "old school" dance and anthems
• KISS Xtra & KISS Dance: Targeting more niche sub-genres or club music tastes

3. What is the Rayo platform, and how does it change BMG's monetisation model? Explain how moving from standalone station apps to a unified streaming platform allows them to shift from relying solely on advertising to securing direct consumer payments.

Today, the battlefield is digital. Bauer has shifted its entire online operation onto a single customised streaming platform called Rayo (replacing the old standalone station apps). Rayo serves as a gateway for cross-promotion and data collection. Furthermore, Bauer introduces a Premium Subscription Model (Rayo Premium), giving paying customers ad-free access to specialized sub-genres like KISS Afrobeats or KISSTORY 80s. This shifts their business model from relying solely on commercial ad revenue to securing direct, monthly consumer payments.

Audience: Targeting Gen Z, Rebranding, and Media Reception

1. Define the specific age bracket, socio-economic profile, and gender bias that KISS Breakfast targets. What are the distinct media consumption habits of this core demographic?

The Age Bracket: KISS Breakfast is designed primarily to cater to the music tastes and lifestyles of the 15–34 audience. Because a 15–34 audience rarely consumes media through traditional schedules, BMG targets them using specialised digital strategies 

2. Gen Z rarely consumes media via traditional schedules.

a. What percentage of Gen Z listening to Bauer stations happens strictly via digital devices?

Over 84% of Gen Z listening to Bauer stations happens strictly via digital devices, primarily via mobile phones, the Rayo app, and smart home speakers.  

b. How does BMG package KISS Breakfast content to satisfy the visual, short-form demands of audiences on platforms like TikTok and Instagram?

The "Always-On" Social Scroll: Content from KISS Breakfast is heavily packaged into short-form video clips tailored for TikTok and Instagram. This satisfies the audience’s demand for visual, bite-sized entertainment when they aren't listening live.  

3. What interactive strategies does the KISS Breakfast show rely on to drive instant audience interaction, and how are these entries seamlessly completed by the listener?

The show relies heavily on active audience interaction, utilising regular tech, holiday, and cash giveaways entered seamlessly via text or the app to drive immediate engagement. 

4. Using the theoretical frameworks discussed in class, note down how a listener might interact with KISS Breakfast:

a. Give an example of a Preferred Reading vs. an Oppositional Reading of the show.

A preferred reading would be audiences would enjoy the banter and the fast paced slang speech .

A oppositional reading would be the show is not serious enough and that they aren't worthy of being presented and the lack of traditional speech 

b. Apply Blumler & Katz's Uses and Gratifications Theory to KISS Breakfast. How does the show fulfil an audience's need for Diversion/Entertainment, Personal Relationships, Personal Identity, and Surveillance?

Evaluating audience data reveals why Bauer refreshed the breakfast line-up. While original hosts Jordan and Perri stabilised the show post-pandemic, Bauer introduced Tyler West and Chloe Burrows to maximize appeal to the 15–34

TV and Radio Blog index

 1.Doctor who https://mediajapneet10.blogspot.com/2026/04/doctor-who-liar.html

2.His Dark Materials-Mediajapneet10: His Dark Materials 'LIAR' blog task

3.BBC-Industries https://mediajapneet10.blogspot.com/2026/06/tv-industry-contexts.html

4.BBC Radio 1 https://mediajapneet10.blogspot.com/2026/06/radio-1-launch-csp.html