Artic Monkeys 'I Bet You Look Good On The Dance Floor'

 AUDIENCE-

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Majority of the audience are white, middle class and reasonably young. For psychographics it may be the Reformers and Explorers and recent global success pushed it into a bigger group such as mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion-the song is upbeat and fast paced.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

The scenes in between where they play drums and guitars aggressively and fast would appeal to there young aged fans. Another where they say 'I bet you look good on the dancefloor' would attract fans as its the name of the song. Lastly when the teens start speeding up excites fans.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

They shared demo CD's at gigs which fans shared with friends

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

A sense of nostalgia from the 1980s for the older fans

Industries-

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They played gigs and gave away free CD's

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

• Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

BLACKPINK was made by a company and they set people in groups while Artic Monkeys were friends from school and made the band themself

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Intro to music videos and BLACKPINK HYLT

 1) What are the key conventions of music video?

Music videos typically feature movement often fast paced in terms of actors, camerawork and editors

2) What is intertextuality?

When media text references another media text through genre and conventions

3) When did music videos first become a major part of the music industry?

In 2005 YouTube made music videos popular

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 and big budgets were spent on producing and innovative creative music videos.

5) How are music videos distributed and watched in the digital age?

Music videos were watched on YouTube and was promoted on social media

BLACKPINK: How You Like That Q's:

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Their fans are knows as 'Blinks' which are largely teenage girls and young woman .The demographics would be age 10-19 females and psychographics are trend conscious and active on social media.

2) What audience pleasures are offered by the music video for How You Like That?

K-Pop global success where fans feel like they know them and audiences copying the look of K-pop members

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

I think the very first scene with all the members would appeal as they all are wearing similar clothing and some fand may be inspired and want the same. Another scene is the cultural scene with a animal in the background could appeal to show they don't only use expensive shooting places. Lastly the scene on the snow was very  pleasing and fans would lover the contrast to other scenes

4) How was the How You Like That music video marketed and promoted to the audience?

It had many teasers on the band's social media accounts.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop included English in their songs which attracted western culture teenagers

Industry

1) How were BLACKPINK formed and what records have they broken?

Formed in 2016 by a company called YG entertainment and became the most successful female bands in the world

2) What other successful artists have YG Entertainment created? You may need to Google this.

They have created the 'BIGBANG' and 'BABYMONSTER'

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Phone's, tablets and youtube are the way music is consumed

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They have fans from all over the world attending concerts and meet and greets and posting about them on social media.

5) How are UK-based music videos regulated and what types of content require warnings? 

Age over 18 require warning

Media assessment 2:Learner Response

 1) Add your score, grade, next step and positive (the question that you are the most proud of) to your assessment tracker, which is in your folder front sheet.

I got 20/34 which is grade 5- The question I am most proud of is the 20 marker because I actually got 12 on it which I think is quite good but can be better as it was about independent films and Hollywood blockbusters.

2) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Consider the different goals of the film types. Are they trying to compete? What makes their aims different?

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:1/1
Q2:0/1
Q3:5/8
Q4: 0/2
Q5:2/2
Q6:12/20

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

I need to learn media codes and vertical integration. Also for the 20 marker I need to talk about the end goal for the films and what they want to get out of it.

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

I had a effective explanation of both readings. I could have used the rolling up sleeves connotation which is like getting ready for hard work.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Vertical integration  means two or more stages of production operated by separate films. Two advantages are increasing profit and greater control

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

1.The title and key quotes were projected on buildings

2.I, Daniel Blake is not made to compete with Black widow

3.Recieved good replies and a word of mouth from fans

4.It is difficult to believe they are in the same industry

5.It could be argued I, Daniel Blake is more successful

Heat CSP

 1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

Heat offers readers a unique and quality experience. They also have contacts of the celeb to give readers an exclusive every time.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

It offers readers conversation starters to talk about with friends and how there journalists answer all questions readers have about famous celebrity's and there darkest secrets.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

It offers information on fashion and useful life hacks on food, fitness, travelling and overall wellbeing.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

The majority of the heat readers are 90% female, average age is 35, 57% are married and segment is 50% ABC1.

MEDIA LANGUAGE:

1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they create.

The cover lines are all extremely juicy details on celebrities that have done something that people are not aware off and they have bright colours contrasting with for example dark colours and there is a picture to go with every single cover line.

2) What are the connotations of the Heat colour scheme on this particular front cover?

It is bright colours that jump off the page to attract audience's attention also pink is recognised as a feminine colour hinting this is mainly going to be read by women.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

The image of Prince Harry and Meghan looks like they are extremely upset and possibly ashamed because Harry is looking at the ground and they have a really serious face. These pictures were taken when the celebrity was unaware (Victoria Beckham) creating suspense for the audience as for example Victoria is not wearing her outside clothes with makeup so she has been caught in her sport wear.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler takes all photographs of celebrities with permission and professional cameramen while Heat takes it without them possibly knowing sometimes so that audience's will be interested in their private drama. Another difference is the colours as Tatler has very pastel and modern sort of colours for upper class rich audiences while Heat has bright colours and it is mainly targeted towards women of middle class. Lastly another difference is Tatler is read by older people above the age of like 40 while Heat can be read by teenage girls and older audiences.

MEDIA REPRESTATION:

1) What type of celebrities appear on the front cover of Heat? List them here. 

There is Prince Harry, Meghan Markle, Victoria Beckham, Liam Payne, Cheryl Cole 

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Celebrities are mostly negatively presented as it is accusing Victoria Beckham of lying and it is reinforcing the idea that Harry and Meghan have just made there biggest mistake.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Women are presented as the cause of the problem and are mainly the main objective of the front page

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

 Tatler is for upper class with a high income and posh lifestyle while heat is for average middle classed people who are interested in celeb gossip

Magazine & Music videos Blog index

 Heat CSP-https://mediajapneet10.blogspot.com/2026/03/heat-csp.html

Tatler CSP-https://mediajapneet10.blogspot.com/2026/02/tatler-csp.html

Advertising and Marketing blog index

 Gender representation-https://mediajapneet10.blogspot.com/2026/01/gender-representation-in-advertising.html

OMO CSP-https://mediajapneet10.blogspot.com/2026/01/omo-advert-csp-blog-tasks.html

Galaxy CSP-https://mediajapneet10.blogspot.com/2026/02/galaxy-chauffeur-advert.html

NHS CSP-https://mediajapneet10.blogspot.com/2026/02/represent-nhs-blood-transplant-campaign.html

Advertising key conventions-https://mediajapneet10.blogspot.com/2026/01/advertising-key-conventions.html

Tatler CSP

 1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

The editor has described the magazine as a rich and luxurious magazine that is read by those with a wealthy living

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Tatler is used by over 1.2 million adults per month with about 73% being female. The average HHI is £261,572 with the average age being 41 and above. These demographics suggest how this is quite a older aged used magazine that have quite a expensive and well earning lifestyle.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers often have there own designer brand so they are very interested in fashion therefore it has many female readers and spend 1,894 per year on it.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

The special editions are wedding guide spa guide, travel guide etc that run all throughout the year. This suggests that the Tatler audience is mainly women as these are quite feminine traits to be interested in so rich elder women fit as the popular audience group.

MEDIA LANGUAGE:

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

I can see they have used two main fonts for the poster. The connotations are so that it is clearer too read as its a very eye-catching and simple font that most can read and it is all in capital letters.

2) How do the cover lines appeal to the Tatler target audience?

Tatler cover lines appeal to a upper middle class audience as it has a very luxurious and edgy sort of tone

3) What are the connotations of the Tatler colour scheme on this particular front cover?

They are very light colours that just appeal to a person's eyes because of the little detailing and the beautiful pastel sort of colours

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The model has quite unique features with a expensive dress and nice makeup to represent modern and a rich sort of image for those readers with similar lifesyles with luxury

REPRESENTATION-

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

I believe Tatler put them on the cover to appeal to the high society and show how this is targeted for them and how they should also use Tatler

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The coverlines are connected to historical connections and high status social events telling the readers they are in a very exclusive news stream

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

A famous beautiful celebrity Emma Weymouth who is part of an ethnic minority is being represented as a fashionable and rich woman with aura.

4) Are there any stereotypes being reinforced or subverted? How? Why?

They are representing a woman from an ethnic background and not just pure white which goes against gender stereotyping

Social and cultural context-

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

People who are not from the upper class in society were not anywhere in the clip

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

The magazine represents a very privelleged lifestyle and focuses on the wealthy minority of people who can afford it.

3) What audience groups might be offended or insulted by the front cover of Tatler? 

People from lower incomed wealth may feel targeted and insulted by the front cover as its showing what they will never get to possibly have or ever achieve

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

All Tatler magazine covers are representing stunning women who are from a very rich background