GCSE Media Studies: Coursework

Summer Project Tasks

Task 1: Research and Textual Analysis (Understanding Conventions)

1. Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices.

              This image connotes smoke in the middle of a neighbourhood and a denotation is that there are car marks on the street which shows people are racing and putting normal civilians in danger

This image shows a boy running away alone from a group of people that seem dangerous. this denotes that it may be a gang chasing this poor boy to murder him or steal from him.

This image shows that same boy you who running away earlier looking lifeless This denotes that the gang killed him or beat him up and left him on his own in that state

2.Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to

 this target audience.

This media product is aimed at young boys who want to act all bad and tough who then choose to get involved with bad people and must be ready to suffer the horrible consequences which are death, jail, regret and addiction.

1. 3.Branding / House Style: 

• If you chose the Music Video: How does the video make the audience feel like they are part of a fan community? How does it build the artist's brand?

   The audience can see similar graffiti they might have in their area, they can see similar aged people ,similar backgrounds  or races. This might make them feel more aware on the potential dangers awaiting if they choose this path and that maybe a family member was affected that isn't a bad person they just got mislead.

Task 2: Establishing a Concept & Brand Identity

1. The Bio: Write a brief introduction to your fictional person/group.

• Music: What is the name of the band/artist? What is their musical genre? What is the core style/vibe of their brand?

• The name of the artist is Katrina Reece and their musical genre is Hip hop and rap. The vibe is very chaotic and dark

1. Logo and House Style Mood Board: Create a visual mood board (Collection of images) for your concept. It must include:

• A colour palette (3–4 specific colors that reflect their identity). Tool: https://color.adobe.com/create/color-wheel

• Font styles that fit the genre/sport. 

• Some logo examples that might be used to inspire your own person/band that establishes the brand in the way that you envision.

Task 3: Website/Music Video Planning

Objective: Consider the practicalities of your production and what is required to make this possible.

Plan out the basic details for your website/music video. Complete the following on your blog:

1. Plan for music video/website (narrative/performance/message etc.): A fun type of song which is sort of fast paced
2. Link to brief (positive role model for website/sense of community for music video):Friendship inspired
3. Actors/performers you plan to use: A couple cousins and a friend
4. Locations: Train station, school, corner shop, beach, cinema , Northolt Hills
5. Costume/make-up/props required: A phone, lighting, normal teenager outfits 

Task 4: Statement of Intent

On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the website/music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production/website and is worth 10 marks of the overall 60 marks available.

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