1) Type up your feedback: No feedback
a. What Mark and Grade did you get? 1
17/42 Grade 4
b. What targets were you given for the longer written questions?
Don't be narrative get straight into character types
2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.
• Representation is generally positive: character represented as smiling/
laughing/happy.
• Character is wearing glasses (essential, given the product) but it does
conform to a stereotype of older people having poor eyesight (could
potentially be an archetype given how prevalent it is in popular culture to
represent older people wearing them);
Facial expression also suggests wisdom/good humour/knowledge, a
positive representation of older people (and suggesting that buying from
Specsavers is a wise and easy thing to do).
3) For Question 3 (Galaxy - Propp's Character Theory) use the mark scheme to write down the main characters that you could have referenced and how we can link them to the Galaxy advert CSP.
• Audrey as princess and car driver as hero creates a simple Romeo and
Juliet romantic narrative.
• Car driver as (false) hero – he arrives to save the day (apparent hero)
but is demoted to chauffeur so becomes a helper (or donor of his car) –
his heroism is undermined by Audrey to comic effect, making him more
of a false hero.
Bus driver
• Bus driver as donor – he (unwillingly and comically) ‘donates’ Audrey his
cap, which she then uses to subvert the role of the car driver.
• He could also (potentially) be a villain (since his bus is preventing Audrey
from eating her chocolate) or even a dispatcher/Princess’ Father (since
by stopping the bus he has set Audrey off on her quest).
4) Now look at Question 4 (Galaxy - Class Stereotypes). Use the mark scheme to identify three points you could have made in your answer here.
• Audrey is a stereotypically powerful 1950s Hollywood rom-com lead:
feisty, attractive, smartly dressed, slightly shallow (in a comedic and
endearing way) and apparently wealthy, given her outfit and make-up –
the audience is invited to want to be like her (and thus want the
chocolate). She looks out of place on the bus, which might suggest a
countertype to traditional ideas of class and wealth (why is such a
wealthy character travelling in this way?)
• The car driver is a stereotypical ‘leading man’ – handsome, successful
and clearly wealthy, given his outfit, car and behaviour; as with Audrey,
he represents a 1950s Hollywood rom-com ‘Tony Curtis-esque’ figure;
The idea that chocolate is a reward (for women?) could be seen as a
stereotype used to persuade the audience that they should buy it – plays
on the stereotypes of luxury, wealth, and consumerism which are
common in chocolate advertising, particularly when aimed at a female
audience.
5) Next, look at Question 5 - Blackpink & Globalisation. Use the mark scheme to identify three ways the How You Like That music video has been tailored to Blackpink's global fanbase.
• Blackpink’s video includes evidence of globalisation as part of the song is
sung in English (particularly the rap and the chorus) which suggests a
Western influence.
• Some of the costumes worn by members of Blackpink are heavily
Westernised.
• The music video uses Western iconography such as the Chanel logo,
high-fashion costumes, European hair and make-up, teeth grills, hip-hop
and pop dance moves.
6) Lastly, look at Question 6 - Kiss FM & Money. Use the mark scheme to idea two revenue streams that you didn't consider in your response. How do they help to generate money for Kiss FM?
• Kiss Breakfast includes regular advertising breaks, with advertisements
being targeted at the 15–34 demographic.
• KISS belongs to Bauer Media Group, meaning that the conglomerate will
fund the station and offer cross-promotional opportunities, including
magazines and TV features.
• KISS Radio does not appear to have an official store, although several
unofficial online stores selling Kiss merchandise exist, suggesting it may
offer a revenue stream in the future.
6) Thinking ahead, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)
1.Csp
1.Csp
2.Theories and structures
3.Time management
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