Context
1. What is her background? Where is her family from? Who are her parents? Where did she appear early in her career?
She is a American woman born in LA and her family were Armenian immigrants from ottoman empire. In the early 2000s she worked as a stylist and gained media attention as a close friend and assistant to Paris Hilton.
Language
1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content).
- Instagram acts as a polished, luxury portfolio featuring flawless high-fashion editorials, static photos, and strict business campaigns.
- TikTok acts as an informal, raw video journal driven by viral trends, fast-paced edits, and candid family content with her daughter, North.
- Instagram is a one-way broadcast where comments are often restricted or disabled on major promotional posts, keeping the audience at a distance to maintain her exclusive celebrity aura.
2. Explain how the genre features of TikTok change the tone of her content compared with Instagram.
The specific genre features of TikTok completely dismantle the distant, untouchable celebrity persona that Kim Kardashian maintains on Instagram, shifting her tone from aspirational and exclusive to accessible and self-aware.
3. Evaluate which platform gives her the most control over her brand image, and why.
Instagram gives her the higher level of control over her brand image because it operates as a static, one-way digital billboard that prioritises filtered perfection and allows her to disable comments.
4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.
a. Screenshot/sketch the post; note colour palette, shot type, caption style.
b. Write 2 sentences: What does this post want the audience to think of her?
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