Artic Monkeys 'I Bet You Look Good On The Dance Floor'

 AUDIENCE-

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Majority of the audience are white, middle class and reasonably young. For psychographics it may be the Reformers and Explorers and recent global success pushed it into a bigger group such as mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion-the song is upbeat and fast paced.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

The scenes in between where they play drums and guitars aggressively and fast would appeal to there young aged fans. Another where they say 'I bet you look good on the dancefloor' would attract fans as its the name of the song. Lastly when the teens start speeding up excites fans.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

They shared demo CD's at gigs which fans shared with friends

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

A sense of nostalgia from the 1980s for the older fans

Industries-

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They played gigs and gave away free CD's

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

• Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

BLACKPINK was made by a company and they set people in groups while Artic Monkeys were friends from school and made the band themself

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?