Intro to music videos and BLACKPINK HYLT

 1) What are the key conventions of music video?

Music videos typically feature movement often fast paced in terms of actors, camerawork and editors

2) What is intertextuality?

When media text references another media text through genre and conventions

3) When did music videos first become a major part of the music industry?

In 2005 YouTube made music videos popular

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 and big budgets were spent on producing and innovative creative music videos.

5) How are music videos distributed and watched in the digital age?

Music videos were watched on YouTube and was promoted on social media

BLACKPINK: How You Like That Q's:

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Their fans are knows as 'Blinks' which are largely teenage girls and young woman .The demographics would be age 10-19 females and psychographics are trend conscious and active on social media.

2) What audience pleasures are offered by the music video for How You Like That?

K-Pop global success where fans feel like they know them and audiences copying the look of K-pop members

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

I think the very first scene with all the members would appeal as they all are wearing similar clothing and some fand may be inspired and want the same. Another scene is the cultural scene with a animal in the background could appeal to show they don't only use expensive shooting places. Lastly the scene on the snow was very  pleasing and fans would lover the contrast to other scenes

4) How was the How You Like That music video marketed and promoted to the audience?

It had many teasers on the band's social media accounts.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop included English in their songs which attracted western culture teenagers

Industry

1) How were BLACKPINK formed and what records have they broken?

Formed in 2016 by a company called YG entertainment and became the most successful female bands in the world

2) What other successful artists have YG Entertainment created? You may need to Google this.

They have created the 'BIGBANG' and 'BABYMONSTER'

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Phone's, tablets and youtube are the way music is consumed

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They have fans from all over the world attending concerts and meet and greets and posting about them on social media.

5) How are UK-based music videos regulated and what types of content require warnings? 

Age over 18 require warning