Effects theory

 1) Write a definition of a passive audience: 

This is when a audience passively takes information from media and that these messages have the same effect on everyone

2) Write a definition of an active audience: 

This is the more modern and generally more accepted view that audiences often interact with and make conscious choices regarding media they consume

3) Write a definition of the hypodermic needle theory: 

This is the suggestion that audiences are always passive and  therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members

) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: Instagram
 > Why: Lots of people share what they look like and information about themselves on this app 

DIVERSION/ENTERTAINMENT: Netflix
 > Why: You can watch almost unlimited tv shows and movies 

RELATIONSHIPS:    Tinder
 > Why: It is a app where you can meet someone similar to your personality

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

This clip from Blue planet can offer voyeuristic pleasure because there are many people who believe sea life is truly beautiful and special, however nowadays due to plastic and waste in the sea has raised many concern for those who support sea life so therefore this video pleases and relives them that there is still lots of sea animals that are doing well.