1) What is a conglomerate in the media industries?
A conglomerate is a media company that owns that owns a lot of the smaller companies
2) What is a subsidiary?
A subsidiary are the smaller media companies
3) What are the benefits for media companies of vertical integration?
They get to have full ownership and can make lots of profit
4) What are the benefits for media companies of horizontal integration?
Horizontal integration allows companies to widen their audience and find other ways to make money
5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
Disney, Facebook and Sony pictures
6) What is convergence and what device has changed the relationship between audiences and producers?
Convergence is when many platforms have all been merged into a single platform or device.
Meaning audiences have it easier and producers loose profit
) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
Instagram was Facebook's biggest competitor so to prevent loss they bought it and now that it has gotten more popular they can make good profit as there Facebook is slowly getting less users
8) What is the name of the media billionaire who used to own Fox?
Rupert Murdoch
) List 10 companies that are part of the Disney media empire. The graphic below will help you.
Marvel, Pixel, 20th century fox, ABC, ESPN, National geographic, FX networks, Walt Disney animation studio and Lucasfilm
10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article.
They bought it to accelerate its streaming service strategy content. They also bought it to gain profit as many many people know about that company and like the products released
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