Demographics and pyschographics

1) What information do media companies use to create a demographic profile of their audience 

Media companies use age, gender, status, occupation and education.

2)Why are media companies and advertisers increasingly using audience profiling and not just demographics?

It provides a much deeper understanding of their consumers as demographics give you some facts but psychographics get to know you, your values, your attitude and your lifestyle

3) What are the seven different Psychographic groups? 

They are the aspirer, the reformer, the explorer, the mainstream, the struggler, the succeeder and the resigned

4)) Write a brief summary of what each Psychographic group is seeking or motivated by.

The aspirer category has materialistic and acquisitive people, the reformers are socially aware and intellectual, the explorers try out new ideas and experiences, the mainstream people look for value for money and aware, the succeeders are well doing organised people, the struggler is aimless and disorganised and lastly the resigned is more older people with constant values.

5)What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I believe I fit into the explorer because I enjoy adventures and as I am young I face challenges often but I learn and discover more and more things everyday. I think I can also fit the category of the aspirer because me and many youngsters like fashion, trends and can get influenced by others.