1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.
3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.
Its trying to promote women cooking and cleaning
4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples
The add is presenting women to look pretty and use makeup products to look good
5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?
Before they needed women to cook, clean and do washing like a housewife but now they are being advertised to look beautiful and use makeup
EXTENSION:
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In this advert the main message behind it is that bottle lids can be difficult to open and a very common stereotype is women cannot do what men can and because of that they6 are trying to say women are weak so they are not expected to open a bottle lid due to the strong force needed.
In this advert there is a man comfortably relaxing on the bed while his wife is on her knees below the bed serving him with a big food tray. This advert is very gender stereotypical and sexist because it is only the lady who is serving him while being his potential wife and not a servant. There is also a quote saying "show her it's a man's world" which is very possessive and unfair.
In this advert there is a lady with a briefcase walking and a quote that says "only men need apply" connoting that women dont belong at work and men do not belong at home and need to go and earn
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