'Advertising Key Conventions'.

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

The key conventions are that there are vibrant and basic primary colours basically formed as a rainbow which possibly supports the wider community which differ from the average to feel more welcomed and that this product is for every consumer out there no matter the differences.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

I think the USP would be the bright colours in the skittles and the advertising in the sky with a rainbow symbolises happiness and uniqueness because of the different flavours

Part two:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

           Bonus:

     

  

Extension-

) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

2) A foreign advert that you can understand despite the language barrier

3) An advert that subverts gender representations-