'Advertising Key Conventions'.

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

The key conventions are that there are vibrant and basic primary colours basically formed as a rainbow which possibly supports the wider community which differ from the average to feel more welcomed and that this product is for every consumer out there no matter the differences.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

I think the USP would be the bright colours in the skittles and the advertising in the sky with a rainbow symbolises happiness and uniqueness because of the different flavours

Part two:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

           Bonus:

     

  

Extension-

) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

2) A foreign advert that you can understand despite the language barrier

3) An advert that subverts gender representations-

07.01.26 Extension task

Q. ‘Films need large production and marketing budgets to be successful.’ How far do you agree with this statement? 

Answer with reference to:

• Film production, marketing and distribution

• Historical and cultural contexts of the media

• Close Study Products: I, Daniel Blake and Black Widow.         [20 marks]

Example PETA Paragraph: 

Whilst most may choose to link success with money made in the world of film, depending on the goals and expectations of the director and production staff working on a project, success can be measured via many other metrics. We see this in ‘I, Daniel Blake’, where rather than success being defined through purely financial means, a large part of their success can be measured through the commotion and conversation that arose in response to their clever marketing and management techniques. Specifically we saw Ken Loach and the marketing department choose to promote their film, centred around the mistreatment from the government of working class individuals, by projecting it on the side of the houses of parliament. This reinforces Loach’s preference for films centred around social realism, whilst plainly targeting those he believes to be responsible for the issues that he calls out in his film. Success in this case may be measured via the buzz created by this stunt with newspapers across the country making headlines and articles centred around the incident, raising awareness not only for the film itself but also awareness of a key social issue that Loach created ‘I, Daniel Blake’ with the goal of aiding.

Film Industry- Blog index

 1.Industries- Ownership and control https://mediajapneet10.blogspot.com/2025/12/ownership-and-control.html

2.Marketing Cinematic Universehttps://mediajapneet10.blogspot.com/2025/12/marketing-marvel-cinematic-universe.html 

3.Black widowhttps://mediajapneet10.blogspot.com/2025/12/black-widow.html

4.I, Daniel Blake https://mediajapneet10.blogspot.com/2026/01/i-daniel-blake.html

I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent cinema is made outside of the conventional Hollywood film studio system with smaller budgets while Hollywood blockbusters have a high budget and make a lot of money with popular actors in them.

2) What is I, Daniel Blake about?

A 59 year old carpenter who gets a heart attack facing poverty along side another woman who is a struggling single mother

3) Who directed I, Daniel Blake and why is this important?

It is directed by Ken Loach who is a award winning independent director for these low budget films

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

They organised watching it for free or paying what they can. It was premiered in Newcastle and London's East End .The event was targeted to first time voters.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

The film was projected onto the houses of Parliament which got people talking about it and recognising the message from it

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

They estimated around 2-3.5million but they actually made 11 million at the box office

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

The BFI funded £300k

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

The first film regulator was the BBFC and they gave a 15+ age rating because this age or older slowly start to care about politics and jobs and what is wrong and right

9) What aspects of the film contributed to the film's age rating?

The bad language and intense scenes

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

I believe the film was a success because they had targeted to earn £2-3 million from it however they did so well they earned £11M from the box office which is quite big for a independent film

Media assessment 1: Learner Response

 1)16/30   Grade-5      Next step= focus on my knowledge of camera shots+ mis-en-scene

2)marks for each question-

1.0/1

2.1/1

3.6/12

4.2/2

5.2/6

6.5/8

3)I did good on the question where it was asked 'why might charities use pictures of children in their advertising'. This is because I gave examples on why children's pictures are used and put myself in the position of a audience looking to see how I felt when first seeing it.

4)The question number 5 asking about how camera shots and mis-en-scene is used to create effect on audience in the WaterAid advert. This was my weakest questions because I could not correctly name the camera shot names therefore I scored lower

5)Heat advert featuring Beyonce-

In this heat advert I can see a beautiful and recognisable model Beyonce in a long shot, wearing a bright red long dress which connotes the powerful women she is and to be just like her can be difficult however you can smell rich like her with the beautiful perfume released that is making her stand out. The advert's title includes bold letters to make sure the audience knows about the perfume brand and the name of it for further purchases, also the title is in red to which is matching Beyonce's dress, the perfume, more little details that are in red to which is making it stand out more. The colour red symbolises beauty, heat, power and overall is a very instant attracting colour. The advertising company has chosen to work with Beyonce because of her status, looks and incredible features. As a result the company aims for people to buy the perfume so they can smell and feel like one of their popular influencers.

Black widow

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

Marvel studios, Pixar and 20th century fox

2) What is conglomerate ownership and how does it link to Black Widow?

One large cooperation that owns many small businesses and it links to black widow because Disney own Marvel.

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

It screams big-budget blockbuster movie as they have well known actors, realistic props and extreme scenery and stunts

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Extensive social media campaign for posting thins on twitter and Facebook

They used social media and it was effective because mostly everyone especially the targeted audience for this movie is active on social media so they can find out things about the film and watch it with friends or family.

They also produced a trailer which shows all the exciting parts to get the audience excited and desperate to watch it.

Lastly I think they used tagline's including posters and stuff to give a clue on what the film is about and hint that it will be filled with excitement

5) What was the production budget for Black Widow and how much did it make at the box office?

379 million and in the box office it made $1B

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

    I would say it is an overall successful movie as they are the reason that the Disney+ subscriptions sales increased because people were really excited to watch

7) Who regulates the film industry in the UK?
The British Board Of Film
8) What age rating was Black Widow given? Why?

12A age rating as it had some violent scenes and some foul language

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

Interacting with audiences is important as if they have tweeted about your film your reply will get them excited as they are being noticed and are more likely to continue to support and boost the flim

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

A interesting detail i can see is the name of the main actors involved in the movie as they are widely known and people are more likely to watch a film being casted by popular actors that they feel a cinematic connection with

Feedback Index

 1.HT1 Blog Feedback https://mediajapneet10.blogspot.com/2025/12/feedback-index.html

2.HT2 Introduction to media feedbackhttps://mediajapneet10.blogspot.com/2025/12/media-assessment-1-learner-response.html