Mediajapneet10

Wednesday, 25 February 2026

1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

The editor has described the magazine as a rich and luxurious magazine that is read by those with a wealthy living

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Tatler is used by over 1.2 million adults per month with about 73% being female. The average HHI is £261,572 with the average age being 41 and above. These demographics suggest how this is quite a older aged used magazine that have quite a expensive and well earning lifestyle.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers often have there own designer brand so they are very interested in fashion therefore it has many female readers and spend 1,894 per year on it.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

The special editions are wedding guide spa guide, travel guide etc that run all throughout the year. This suggests that the Tatler audience is mainly women as these are quite feminine traits to be interested in so rich elder women fit as the popular audience group.

MEDIA LANGUAGE:

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

I can see they have used two main fonts for the poster. The connotations are so that it is clearer too read as its a very eye-catching and simple font that most can read and it is all in capital letters.

2) How do the cover lines appeal to the Tatler target audience?

Tatler cover lines appeal to a upper middle class audience as it has a very luxurious and edgy sort of tone

3) What are the connotations of the Tatler colour scheme on this particular front cover?

They are very light colours that just appeal to a person's eyes because of the little detailing and the beautiful pastel sort of colours

Wednesday, 11 February 2026

Represent NHS Blood & Transplant campaign

1) What is an advertising campaign?

An advertising campaign is a marketing group of people trying to advertise something.

2) What is the objective of the NHS Represent campaign?

To get Black and asian minorities to donate blood

3) What does this advert want people to do once they've seen it (the 'call to action')?

They want people to be woken up and go to there local blood campaign and donate the blood.

4) Why is the advert called 'Represent'?

It is too inspire others from the 'bame' community to donate so she is representing that idea

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Many people are influenced by celebrities and are more likely to be inspired by them for example Lady Leshurr, Nicola Adams and Adepitan.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

They are connoting the fact that blood donating places are empty and there is nobody coming to donate.

7) How does the advert match the key conventions of a typical urban music video?

It has not a very fancy background it is just a casual london street matching urban music videos

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)

It has muslim women working as a scientist, female boxers and black and asians overall

Wednesday, 4 February 2026

Galaxy 'Chauffeur' Advert

1) What key conventions of TV advertising can you find in the Galaxy advert?

I can see a slogan which is a catchy phrase in this case it is 'Why have cotton when you can have silk'

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The key message is that there product will give you joy and a luxurious taste as it mentions silk to talk about the smoothness of the chocolate

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?

Hepburn is a classic popular women from the 1900s and is extremely popular and they used her to connote they have been in this chocolate business for ages.

4) In your own words, what is intertextuality?

It is where a certain media related product relates to another important or popular piece

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

In this advert they relate it to her big hit 'Roman Holiday' for nostalgia and has similar makeup and outfit from that movie.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).

The character type Hero which is the car driver as he saved her from being stuck in the bus and the helper which can be the bus driver because he has been driving her to her destination until now.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Audrey Hepburn is on a bus going on a journey

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.

They used Audrey Hepburn as the main celebrity even though by the time this advert was made she has passed away. They decided to use her as she is a classic beautiful role model for many.

9) What representations of gender can you find in this advert?

There are two genders men and women

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?

They tried to show how women can be independent travelling alone and she is controlling the car driver.

Wednesday, 28 January 2026

'OMO' Advert CSP Blog Tasks

1) What year was the advert produced?

It was produced in the 1950s

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Women were mostly represented as housewives who are following old traditions of women being able to only cook, clean, dress up and be a good mother for their kids. These were the expectations of women back then and are viewed very differently in the new generation.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

It links and promotes to the product because the product is for cleaning all the dirt of the clothes can be done with their product 'OMO' and the clothes will be fresh and white.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The women has done her hair and put on makeup to live up to the expectation even if she only is cleaning or doing the laundry. The white and red lined cloth, the light blue in the background all compare to the colours of the union Jack (UK flag) and the product contains those colours.

5) Why is a picture of the product added to the bottom right of the advert?

This is so when customers are looking for the product they can already know what it looks like.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

These colours are the exact colours of the union Jack

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text conveys how truly impressive the product that it will genuinely surprise you and make you happier to do the washing as it says 'This'll shake you Mother!'.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

This advert is representing that all Mother's and wives must do their work and clean. This reinforces domestic duties and even the standards for looking good and presentable even when only doing the washing.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading for this advert is that A women's duty is to take care of her family including washing up and to make their job easier you can get them this product that will make your clothes bright and white and they will be happy to have that.

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

The oppositional reading is that women have potential to do so much more in life and these advertising companies and being sexist and thinking it is only a women's job to clean and that women always have to dress up nice which is extremely controversial and offensive to many in modern audience opinions.

EXTENSION-

1.In my opinion there has been a extremely strong amount of change since the last 60 years because of women having the right to vote, being known for having famous careers, being independent and is normalised for women to have jobs with lots of potential unlike before.

2.Back then the country was still recovering from ww2 and back then women took many jobs that the men used to do, therefore there goal was to reinforce women back into being housewives and being a stay at home mother.