Effects theory

 1) Write a definition of a passive audience: 

This is when a audience passively takes information from media and that these messages have the same effect on everyone

2) Write a definition of an active audience: 

This is the more modern and generally more accepted view that audiences often interact with and make conscious choices regarding media they consume

3) Write a definition of the hypodermic needle theory: 

This is the suggestion that audiences are always passive and  therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members

) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: Instagram
 > Why: Lots of people share what they look like and information about themselves on this app 

DIVERSION/ENTERTAINMENT: Netflix
 > Why: You can watch almost unlimited tv shows and movies 

RELATIONSHIPS:    Tinder
 > Why: It is a app where you can meet someone similar to your personality

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

This clip from Blue planet can offer voyeuristic pleasure because there are many people who believe sea life is truly beautiful and special, however nowadays due to plastic and waste in the sea has raised many concern for those who support sea life so therefore this video pleases and relives them that there is still lots of sea animals that are doing well. 

Reception theory

 1) What is the preferred reading of a media text?

The preferred reading means what producers want you to feel towards the product

2) What is the oppositional reading of a media text?

The oppositional reading is when consumers think the opposite of what producers want them to think.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

    Brown's movie presents teenagers as dangerous, chaotic and violent

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Many young people will believe that there age group is being presented wrongly and that they are not out of there minds

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

In this advert I can see that it has been posted by the McDonald's company advertising their 'Big Mac' burger. McDonald's has targeted this specific burger for teenagers and adults at it is quite a filling burger as it has double buns and double beef patty and they know creating a burger like this will start trends of trying it because of unique patties and buns. Down below McDonald's also described the toppings on the burger like cheese, beef patty, crispy salad bits and sauces. An oppositional way of seeing this advert can be McDonald's wants people to eat unhealthy and gain unecessary calories that makes you gain weight for a whole meal in one simple sandwich. This means many people will hate on McDonald's for releasing harmful foods that encourages there children to eat it. Therefore McDonalds could not target many consumers.

Introduction to Media: Blog Index

1) First blog task - 10 questions

2) Poster Analysis

3) Denotation and Connotation

4) Introduction to Photoshop

5) Mise-en-scene: Stranger Things

6) Camerawork - Doctor Who: Shots and angles

7) Camera Movement and Editing

8) Blog feedback and learner response

9) Demographics Research

10) Demographics and Psychographics

Demographics and pyschographics

1) What information do media companies use to create a demographic profile of their audience 

Media companies use age, gender, status, occupation and education.

2)Why are media companies and advertisers increasingly using audience profiling and not just demographics?

It provides a much deeper understanding of their consumers as demographics give you some facts but psychographics get to know you, your values, your attitude and your lifestyle

3) What are the seven different Psychographic groups? 

They are the aspirer, the reformer, the explorer, the mainstream, the struggler, the succeeder and the resigned

4)) Write a brief summary of what each Psychographic group is seeking or motivated by.

The aspirer category has materialistic and acquisitive people, the reformers are socially aware and intellectual, the explorers try out new ideas and experiences, the mainstream people look for value for money and aware, the succeeders are well doing organised people, the struggler is aimless and disorganised and lastly the resigned is more older people with constant values.

5)What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I believe I fit into the explorer because I enjoy adventures and as I am young I face challenges often but I learn and discover more and more things everyday. I think I can also fit the category of the aspirer because me and many youngsters like fashion, trends and can get influenced by others.

Demographics Research

 

I believe this film is a film for any gender and race however I think it is specifically categorised for older teenagers from 16 up to late 40s.I think this because this is a horror movie that gets scarier throughout the film and I believe Teenagers  and middled aged adults are able to deal well with it and not have a extremely dramatic and terrified reaction that  will cause a scene. I think this film's main social class would be middle classed families with children who study in college and casual workers would watch this film as they are studying or have a part time job and it would also be watched by Middle management and media people to experience the emotions and thrills throughout the film. This film was mainly watched by North Americans.

Extension-

These young teens and children are not recommended to watch It 

Under 17s were restricted from watching unless with a guardian

Feedback

 

camera movement and editing

 The camera shot at the beginning was the quick cut from the shot of the train's setting to the people in a crowd slowly moving towards the train to enter which makes everything seem casual and quite normal.

Another shot was a pan shot as it was following the man while he was running which the director uses juxtaposition to show how everything was calm to intense.

Finally when all the intense action was happening there was a crane shot from above that the people watching can see from a different point of view and clearly understand the fight happening

2.Aspect of editing

There is a cut from a character falling down a building showing his body to suddenly showing what height he is exactly falling from

Another aspect is showing a building slightly on fire to the people escaping through some tight space

3.I can see a close up to when the mans true identity was revealed the camera was zoomed into his face3.I can see a close up to when the mans true identity was revealed the camera was zoomed into his face  this shows the audience that this is possibly a face that will be important to the rest of the film.

I also see the camera tilting up and down to show the audience that two people are possibly talking about something.