Galaxy 'Chauffeur' Advert

 1) What key conventions of TV advertising can you find in the Galaxy advert?

I can see a slogan which is a catchy phrase in this case it is 'Why have cotton when you can have silk'

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The key message is that there product will give you joy and a luxurious taste as it mentions silk to talk about the smoothness of the chocolate

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Hepburn is a classic popular women from the 1900s and is extremely popular and they used her to connote they have been in this chocolate business for ages.

4) In your own words, what is intertextuality?

It is where a certain media related product relates to another important or popular piece

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

In this advert they relate it to her big hit 'Roman Holiday' for nostalgia and has similar makeup and outfit from that movie.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

The character type Hero which is the car driver as he saved her from being stuck in the bus and the helper which can be the bus driver because he has been driving her to her destination until now.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Audrey Hepburn is on a bus going on a journey

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

They used Audrey Hepburn as the main celebrity even though by the time this advert was made she has passed away. They decided to use her as she is a classic beautiful role model for many.

9) What representations of gender can you find in this advert?

There are two genders men and women

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

They tried to show how women can be independent travelling alone and she is controlling the car driver.