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 Gender representation-https://mediajapneet10.blogspot.com/2026/01/gender-representation-in-advertising.html

OMO CSP-https://mediajapneet10.blogspot.com/2026/01/omo-advert-csp-blog-tasks.html

Galaxy CSP-https://mediajapneet10.blogspot.com/2026/02/galaxy-chauffeur-advert.html

NHS CSP-https://mediajapneet10.blogspot.com/2026/02/represent-nhs-blood-transplant-campaign.html

Advertising key conventions-https://mediajapneet10.blogspot.com/2026/01/advertising-key-conventions.html

Tatler CSP

 1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

The editor has described the magazine as a rich and luxurious magazine that is read by those with a wealthy living

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Tatler is used by over 1.2 million adults per month with about 73% being female. The average HHI is £261,572 with the average age being 41 and above. These demographics suggest how this is quite a older aged used magazine that have quite a expensive and well earning lifestyle.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers often have there own designer brand so they are very interested in fashion therefore it has many female readers and spend 1,894 per year on it.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

The special editions are wedding guide spa guide, travel guide etc that run all throughout the year. This suggests that the Tatler audience is mainly women as these are quite feminine traits to be interested in so rich elder women fit as the popular audience group.

MEDIA LANGUAGE:

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

I can see they have used two main fonts for the poster. The connotations are so that it is clearer too read as its a very eye-catching and simple font that most can read and it is all in capital letters.

2) How do the cover lines appeal to the Tatler target audience?

Tatler cover lines appeal to a upper middle class audience as it has a very luxurious and edgy sort of tone

3) What are the connotations of the Tatler colour scheme on this particular front cover?

They are very light colours that just appeal to a person's eyes because of the little detailing and the beautiful pastel sort of colours

Represent NHS Blood & Transplant campaign

 1) What is an advertising campaign?

An advertising campaign is a marketing group of people trying to advertise something.

2) What is the objective of the NHS Represent campaign? 

To get Black and asian minorities to donate blood

3) What does this advert want people to do once they've seen it (the 'call to action')? 

They want people to be woken up and go to there local blood campaign and donate the blood.

4) Why is the advert called 'Represent'? 

It is too inspire others from the 'bame' community to donate so she is representing that idea

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

Many people are influenced by celebrities and are more likely to be inspired by them for example Lady Leshurr, Nicola Adams and Adepitan.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

They are connoting the fact that blood donating places are empty and there is nobody coming to donate.

7) How does the advert match the key conventions of a typical urban music video?

It has not a very fancy background it is just a casual london street matching urban music videos

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

It has muslim women working as a scientist, female boxers and black and asians overall

Galaxy 'Chauffeur' Advert

 1) What key conventions of TV advertising can you find in the Galaxy advert?

I can see a slogan which is a catchy phrase in this case it is 'Why have cotton when you can have silk'

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The key message is that there product will give you joy and a luxurious taste as it mentions silk to talk about the smoothness of the chocolate

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Hepburn is a classic popular women from the 1900s and is extremely popular and they used her to connote they have been in this chocolate business for ages.

4) In your own words, what is intertextuality?

It is where a certain media related product relates to another important or popular piece

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

In this advert they relate it to her big hit 'Roman Holiday' for nostalgia and has similar makeup and outfit from that movie.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

The character type Hero which is the car driver as he saved her from being stuck in the bus and the helper which can be the bus driver because he has been driving her to her destination until now.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Audrey Hepburn is on a bus going on a journey

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

They used Audrey Hepburn as the main celebrity even though by the time this advert was made she has passed away. They decided to use her as she is a classic beautiful role model for many.

9) What representations of gender can you find in this advert?

There are two genders men and women

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

They tried to show how women can be independent travelling alone and she is controlling the car driver.