'OMO' Advert CSP Blog Tasks

 1) What year was the advert produced?

It was produced in the 1950s

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Women were mostly represented as housewives who are following old traditions of women being able to only cook, clean, dress up and be a good mother for their kids. These were the expectations of women back then and are viewed very differently in the new generation.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

It links and promotes to the product because the product is for cleaning all the dirt of the clothes can be done with their product 'OMO' and the clothes will be fresh and white.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The women has done her hair and put on makeup to live up to the expectation even if she only is cleaning or doing the laundry. The white and red lined cloth, the light blue in the background all compare to the colours of the union Jack (UK flag) and the product contains those colours.

5) Why is a picture of the product added to the bottom right of the advert?

This is so when customers are looking for the product they can already know what it looks like.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

These colours are the exact colours of the union Jack

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text conveys how truly impressive the product that it will genuinely surprise you and make you happier to do the washing as it says 'This'll shake you Mother!'.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

This advert is representing that all Mother's and wives must do their work and clean. This reinforces domestic duties and even the standards for looking good and presentable even when only doing the washing.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading for this advert is that A women's duty is to take care of her family including washing up and to make their job easier you can get them this product that will make your clothes bright and white and they will be happy to have that.

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

The oppositional reading is that women have potential to do so much more in life and these advertising companies and being sexist and thinking it is only a women's job to clean and that women always have to dress up nice which is extremely controversial and offensive to many in modern audience opinions.

EXTENSION-

1.In my opinion there has been a extremely strong amount of change since the last 60 years because of women having the right to vote, being known for having famous careers, being independent and is normalised for women to have jobs with lots of potential unlike before.

2.Back then the country was still recovering from ww2 and back then women took many jobs that the men used to do, therefore there goal was to reinforce women back into being housewives and being a stay at home mother.

Film Industry- Blog index

 1.Industries- Ownership and control https://mediajapneet10.blogspot.com/2025/12/ownership-and-control.html

2.Marketing Cinematic Universehttps://mediajapneet10.blogspot.com/2025/12/marketing-marvel-cinematic-universe.html 

3.Black widowhttps://mediajapneet10.blogspot.com/2025/12/black-widow.html

4.I, Daniel Blake https://mediajapneet10.blogspot.com/2026/01/i-daniel-blake.html

5.Advertising key conventionshttps://mediajapneet10.blogspot.com/2026/01/advertising-key-conventions.html

6.Gender representationhttps://mediajapneet10.blogspot.com/2026/01/gender-representation-in-advertising.html

7.'OMO' Adverthttps://mediajapneet10.blogspot.com/2026/01/omo-advert-csp-blog-tasks.html

8.Galaxy Adverthttps://mediajapneet10.blogspot.com/2026/02/galaxy-chauffeur-advert.html

'Gender representation in Advertising'

 1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

 

 

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 
Its trying to promote women cooking and cleaning

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples   

The add is presenting women to look pretty and use makeup products to look good

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

Before they needed women to cook, clean and do washing like a housewife but now they are being advertised to look beautiful and use makeup

EXTENSION:

1.

In this advert the main message behind it is that bottle lids can be difficult to open  and a very common stereotype is women cannot do what men can and because of that they6 are trying to say women are weak so they are not expected to open a bottle lid due to the strong force needed.

In this advert there is a man comfortably relaxing on the bed while his wife is on her knees below the bed serving him with a big food tray. This advert is very gender stereotypical and sexist because it is only the lady who is serving him while being his potential wife and not a servant. There is also a quote saying "show her it's a man's world" which is very possessive and unfair.

In this advert there is a lady with a briefcase walking and a quote that says "only men need apply" connoting that women dont belong at work and men do not belong at home and need to go and earn

                                                                                                                                                                                                                        2.

'Advertising Key Conventions'.

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

The key conventions are that there are vibrant and basic primary colours basically formed as a rainbow which possibly supports the wider community which differ from the average to feel more welcomed and that this product is for every consumer out there no matter the differences.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

I think the USP would be the bright colours in the skittles and the advertising in the sky with a rainbow symbolises happiness and uniqueness because of the different flavours

Part two:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience

           Bonus:

     

  

Extension-

) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

2) A foreign advert that you can understand despite the language barrier

3) An advert that subverts gender representations-

07.01.26 Extension task

Q. ‘Films need large production and marketing budgets to be successful.’ How far do you agree with this statement? 

Answer with reference to:

• Film production, marketing and distribution

• Historical and cultural contexts of the media

• Close Study Products: I, Daniel Blake and Black Widow.         [20 marks]

Example PETA Paragraph: 

Whilst most may choose to link success with money made in the world of film, depending on the goals and expectations of the director and production staff working on a project, success can be measured via many other metrics. We see this in ‘I, Daniel Blake’, where rather than success being defined through purely financial means, a large part of their success can be measured through the commotion and conversation that arose in response to their clever marketing and management techniques. Specifically we saw Ken Loach and the marketing department choose to promote their film, centred around the mistreatment from the government of working class individuals, by projecting it on the side of the houses of parliament. This reinforces Loach’s preference for films centred around social realism, whilst plainly targeting those he believes to be responsible for the issues that he calls out in his film. Success in this case may be measured via the buzz created by this stunt with newspapers across the country making headlines and articles centred around the incident, raising awareness not only for the film itself but also awareness of a key social issue that Loach created ‘I, Daniel Blake’ with the goal of aiding.

I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent cinema is made outside of the conventional Hollywood film studio system with smaller budgets while Hollywood blockbusters have a high budget and make a lot of money with popular actors in them.

2) What is I, Daniel Blake about?

A 59 year old carpenter who gets a heart attack facing poverty along side another woman who is a struggling single mother

3) Who directed I, Daniel Blake and why is this important?

It is directed by Ken Loach who is a award winning independent director for these low budget films

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

They organised watching it for free or paying what they can. It was premiered in Newcastle and London's East End .The event was targeted to first time voters.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

The film was projected onto the houses of Parliament which got people talking about it and recognising the message from it

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

They estimated around 2-3.5million but they actually made 11 million at the box office

7) What were some of the companies involved in funding or producing I, Daniel Blake? 

The BFI funded £300k

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

The first film regulator was the BBFC and they gave a 15+ age rating because this age or older slowly start to care about politics and jobs and what is wrong and right

9) What aspects of the film contributed to the film's age rating?

The bad language and intense scenes

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.

I believe the film was a success because they had targeted to earn £2-3 million from it however they did so well they earned £11M from the box office which is quite big for a independent film