Media assessment 1: Learner Response

 1)16/30   Grade-5      Next step= focus on my knowledge of camera shots+ mis-en-scene

2)marks for each question-

1.0/1

2.1/1

3.6/12

4.2/2

5.2/6

6.5/8

3)I did good on the question where it was asked 'why might charities use pictures of children in their advertising'. This is because I gave examples on why children's pictures are used and put myself in the position of a audience looking to see how I felt when first seeing it.

4)The question number 5 asking about how camera shots and mis-en-scene is used to create effect on audience in the WaterAid advert. This was my weakest questions because I could not correctly name the camera shot names therefore I scored lower

5)Heat advert featuring Beyonce-

In this heat advert I can see a beautiful and recognisable model Beyonce in a long shot, wearing a bright red long dress which connotes the powerful women she is and to be just like her can be difficult however you can smell rich like her with the beautiful perfume released that is making her stand out. The advert's title includes bold letters to make sure the audience knows about the perfume brand and the name of it for further purchases, also the title is in red to which is matching Beyonce's dress, the perfume, more little details that are in red to which is making it stand out more. The colour red symbolises beauty, heat, power and overall is a very instant attracting colour. The advertising company has chosen to work with Beyonce because of her status, looks and incredible features. As a result the company aims for people to buy the perfume so they can smell and feel like one of their popular influencers.

Black widow

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

Marvel studios, Pixar and 20th century fox

2) What is conglomerate ownership and how does it link to Black Widow?

One large cooperation that owns many small businesses and it links to black widow because Disney own Marvel.

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

It screams big-budget blockbuster movie as they have well known actors, realistic props and extreme scenery and stunts

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Extensive social media campaign for posting thins on twitter and Facebook

They used social media and it was effective because mostly everyone especially the targeted audience for this movie is active on social media so they can find out things about the film and watch it with friends or family.

They also produced a trailer which shows all the exciting parts to get the audience excited and desperate to watch it.

Lastly I think they used tagline's including posters and stuff to give a clue on what the film is about and hint that it will be filled with excitement

5) What was the production budget for Black Widow and how much did it make at the box office?

379 million and in the box office it made $1B

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

    I would say it is an overall successful movie as they are the reason that the Disney+ subscriptions sales increased because people were really excited to watch

7) Who regulates the film industry in the UK?
The British Board Of Film
8) What age rating was Black Widow given? Why?

12A age rating as it had some violent scenes and some foul language

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

Interacting with audiences is important as if they have tweeted about your film your reply will get them excited as they are being noticed and are more likely to continue to support and boost the flim

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

A interesting detail i can see is the name of the main actors involved in the movie as they are widely known and people are more likely to watch a film being casted by popular actors that they feel a cinematic connection with

Feedback Index

 1.HT1 Blog Feedback https://mediajapneet10.blogspot.com/2025/12/feedback-index.html

2.HT2 Introduction to media feedbackhttps://mediajapneet10.blogspot.com/2025/12/media-assessment-1-learner-response.html

Marketing - Marvel cinematic Universe

 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?

There were 22 films

2) How much money have the MCU films made in total according to this article?

They have made $18.2bn (£13.7bn) to date 

3) Why did Marvel create the Avengers films?

To build a massive interconnected cinematic universe

4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?

 Marvel Sold it to Sony company and then they made a deal so spiderman can appear in marvel movies

5) Which company owns the rights to the Fantastic Four and the X-Men?

The 20th Century Fox company

6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

 

Marvel characters may be appearing in Disney

Introduction to Media: Blog Index

1) First blog task - 10 questions

2) Poster Analysis

3) Denotation and Connotation

4) Introduction to Photoshop

5) Mise-en-scene: Stranger Things

6) Camerawork - Doctor Who: Shots and angles

7) Camera Movement and Editing

8) Blog feedback and learner response

9) Demographics Research

10) Demographics and Psychographics

11) Audience Reception Theory

12) Audience Effects Theory

13) Industries: Ownership and Control

Ownership and Control

 1) What is a conglomerate in the media industries? 

A conglomerate is a media company that owns that owns a lot of the smaller companies

2) What is a subsidiary?

A subsidiary are the smaller media companies

3) What are the benefits for media companies of vertical integration?

They get to have full ownership and can make lots of profit

4) What are the benefits for media companies of horizontal integration?

Horizontal integration allows companies to widen their audience and find other ways to make money

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

Disney, Facebook and Sony pictures

6) What is convergence and what device has changed the relationship between audiences and producers? 

Convergence is when many platforms have all been merged into a single platform or device.

Meaning audiences have it easier and producers loose profit

) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

 Instagram was Facebook's biggest competitor so to prevent loss they bought it and now that it has gotten more popular they can make good profit as there Facebook is slowly getting less users

8) What is the name of the media billionaire who used to own Fox? 

Rupert Murdoch 

) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

Marvel, Pixel, 20th century fox, ABC, ESPN, National geographic, FX networks, Walt Disney animation studio and Lucasfilm

10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

They bought it to accelerate its streaming service strategy content. They also bought it to gain profit as many many people know about that company and like the products released